We helped Nickelodeon bring its family of brands together by creating a full-day brand experience workshop. The workshop was carefully curated so that stakeholders from various business units could work together to find common language and brand values through concept generation and storytelling exercises. The result enabled Nickelodeon to redefine and build new brand equity around its online gaming division.
We work with Blink and its parent brand ecotality to conceive, define, and design residential and commercial customer engagement experiences. These touch points translate directly to print, digital, video, and physical artifacts. Through strategic extension and refinement of the Blink Network brand, we are bringing the electric vehicle into the forefront of public consciousness.
CloudOn has partnered with Holografik to define and design its application workspace for both iOS and Android platforms. Our multi-disciplinary team collaboratively engages across existing and future product, branded business system collateral materials, as well as marketing intitiaties. In our ongoing effort, we advise, design, and deliver for the entire brand experience for this new and exciting startup.
We helped Peel develop a set of near and long term social features that extend its iOS app to the web. Our strategy helped extend the brand experience beyond using baseline social tools like facebook and twitter to educate and attract non-iPhone users to the brand. Our team helped develop these ideas into actual product feature sets, which in turn extended the on-screen design language system and interaction model.
The Holografik team works directly with Intel on numerous types of engagements and our projects have been conducted in North America, Asia, and Europe. Project types include story-telling artifacts, user research and testable prototypes, application simulations, and structured concept development workshops. Due to our confidentiality agreement, we are limited in describing and sharing what we have produced.
Holografik is led by Cary Gibaldi, a New York City native and design veteran whose work has been recognized by The One Show, Clio, IDEA and The Webby’s. Cary has over sixteen years experience designing for small boutique studios, mid-sized consultancies and large-scale agencies. He spends most of his time advising clients and directing the studio team, but above everything, he is focused on delivering effective and engaging design work.
Prior to founding Holografik, Cary was Creative Director at frog design, where he cultivated a highly creative studio and relationships with Intel, Disney, Cisco and Chase.
Cary is also a lecturer in the Industrial Design Department at The California College of the Arts.
Gina has 15 years of experience leading strategic initiatives and delivering design solutions across a range of industries and touchpoints including consumer electronics, web, software, mobile, and IPTV. She is passionate about coming up with creative solutions to business problems. By looking at the broad emotional, social, and cultural context of products and technologies, she helps create meaningful experiences.
Over the past year, she has helped brands such as Intel, Gilt, the NBA, and Nike envision and deliver multi-touchpoint experiences.
Prior to Holografik, Gina was an Associate Creative Director at frog design where she led initiatives for clients such as AT&T, Disney, HP, and Samsung. She designed award winning software at Adobe as a UX Lead. Gina has a Masters degree in Industrial Design from the RISD and BA from UC Berkeley.
165 Tenth Street, Suite 200
San Francisco, CA 94103 map
611 Broadway, Suite 504
New York, NY 10012 map
Our headquarters is located at the historic James Lick Bath House in Soma, San Francisco. The brick two-story building with tower was constructed in 1890, damaged in the 1906 earthquake, and then rebuilt and used as a public bath house until 1919. Under the new ownership of Gelfand Partners Architects, this historical gem underwent a structural upgrade and has been deemed as LEED certified.
Our New York studio is located in Soho inside the historic Cable Building on the corner of Houston and Broadway.